SOCIAL MEDIA

19 May 2018

Say Hello to the new SM Beauty Playground!

SM Beauty Playground Where to buy makeup in Manila? SM Makati

Where do I buy makeup in the Philippines?

That is one of the most common questions that I get whenever I have friends, family or even readers abroad who will be visiting Manila. And even though there's a ton of malls here in the country, I always tell them they should visit SM Makati because of the broad selection.

And this 2018, SM Beauty just made every beauty lover's dream come true... Say hello to the new SM Beauty Playground!


SM Beauty Playground Where to buy makeup in Manila? SM Makati

I was kind of surprised because the beauty hall got a total makeover and it now carries more brands than ever. It now has premium cosmetics brands such as Clinique, Bobbi Brown, Kiehl's, Estee Lauder, MAC, Benefit, and Shiseido. 

Of course, it still carries the popular brands such as Maybelline, L'Oreal, BYS, In2it, Max Factor, Covergirl, Sleek Makeup, Revlon, Jordana, Burt's Bees, Pop Beauty, Pixi, OFRA, LA Girl, Flormar, Palladio, the Korean brand Clio, Etude House, Japanese cosmetics like KATE Tokyo and K-Palette, and our very own local brands such as BLK Cosmetics, Ever Bilena, Happy Skin, VICE Cosmetics, and Detail Makeover to name a few.

When it comes to skin care, you can also see the top brands in the world such as Avene, Bioderma, Origins, Sebamed, Olay, Pond's, Glam Glow, Marula Oil, Fillerina, VMV Hypoallergenics and more. 

If you're looking for natural and organic beauty products, you can check out Ellana Cosmetics, Eye of Horus, Human Nature, The Body Shop, St. Ives, and a whole lot more.

Now, let's not forget our other beauty needs such as nail polish and fragrances. You can also find Sally Hansen, ANNY, ORLY, OPI plus scents like Ralph Lauren, Giorgio Armani, Versace, Bvlgari, Escada, Guess, GUCCI, Calvin Klein, Lacoste, Nautica, and BOSS here in the SM Beauty Playground. 

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground Where to buy makeup in Manila? SM Makati

SM Beauty Playground is the ultimate place to discover, experience, and play with the widest range of beauty products and services in just one place. You can discover more than a hundred beauty brands, get to know the newest makeup collections, trendiest makeup styles and techniques, and also get pampered within the same beauty hall. You can get your skin analyzed, have your brows groomed, hair colored, get facials with your gal pals and more. 

SM Beauty Playground Where to buy makeup in Manila? SM MakatiSM Beauty Playground Where to buy makeup in Manila? SM Makati

Wandering around the beauty hall, there's one thing I noticed about the place. It was that even though SM Beauty Playground carries hundreds of brands, it still seems very organized. Like, I still know where to find makeup, where the skincare section is, where the fragrances and nail stuff are... I just seem to know where everything is and that's the best feeling ever. I didn't feel lost nor overwhelmed like in other malls. 

The beauty associates are also quite helpful at SM Makati. There were times where I shopped and had some freebies and then the cashier forgot to put them inside my shopping bag... I just came back a few days after and the beauty associates still remembered me and already knew what to do. They're very, very helpful.

The SM Beauty Playground just became the one-stop-shop for all of my needs. Now, I don't have to make appointments a week in advance just to have my brows groomed or my hair colored. I can just drop by any time at Benefit or L'Oreal or even Shiseido to have a facial at the comfort of my time. The next time I drop by, I'll surely bring some girl friends over and have a date and a little makeover!

So, have you visited the new SM Beauty Playground yet? What brands caught your eye?


11 comments :

  1. Lhai Elardo DavaMay 19, 2018 10:20 pm

    Wow!! Seeing all those make up brands makes me really drool.. Hehe.. Sm Makati has always been my favorite mall when I was working in my early 20's.. Before I wasn't interested in makeup but in underwear. Imagine i was collecting all kinds of brassiere and panties.. Yes!! Hahaha.. Sm Makati has wide array of great underwear selections.. Those with ruffles and laces😘 its only now that ive been interested in skincare and makeup.. Kinda late bloomer😂 im hoping to visit sm makati soon!! 😊

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  2. Nakakalula sa dami! Cute ng hair mo sis.. Bagay sayo. Looking young ^_^

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  3. We got it all for you! Is that their tagline? Kaya ayan, lahat na ng makeup, skincare etc. nasa SM.
    Hindi pa ako nkakapunta uli sa SM Makati (layo eh) pero kung pupunta ako, yun Ellana products and Bioderma ang una kong tintingnan.

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  4. joan rafunzel medinaMay 25, 2018 9:30 am

    Kapag talaga naririnig o nababasa ko yung term na SM beauty playground, naeexcite talaga ako. It feels like maglalaro ka at magtatry ng ibat ibang make up at magshoshopping ng magagandang products. :) Thank you for sharing maam.

    "Hi Maj, I'm joining your May 2018 giveaway"

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  5. Yes. Sobrang daming brands na talaga, pero buti hindi pa ko nahihilo sa dami sa SM Makati. And yung fourth floor ata nila yung merong mga undies ngayon diba?

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  6. Hahaha. Ayoko na sa short hair ko ngayon. Ang hirap na i-manage kasi nag sstart na siya mag fly away :P

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  7. Bakit sis? San banda ka nga uli? Mas gusto ko yung SM Makati kesa sa SM MOA and megamall! Haha.

    Ang mahal ng bioderma pero gusto ko itry. Yun ang isa sa mga best in the world eh. And na try ko yung ellana brush cleaner, AMAZING siya!!

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  8. Same thoughts here. Ayoko pa naman mag-flyaway.

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  9. Taga Cavite ako eh kaya mas malapit sa MOA.

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